Peace now views the settlement product labeling guidelines issued today by the European Union as a means to oppose the occupation and, thereby, support Israel. Peace Now has always considered the settlement enterprise as the main obstacle to a two state solution, and, like the settlers themselves, views Israeli factories and economic institutions within the West Bank as a political statement. A more accurate labeling system, as Israel never annexed the West Bank, will allow European residents to make purchases according to ideological considerations. Further, this system will help curb efforts to boycott Israel entirely, such as those advocated by the BDS movement. Finally, when negotiations which could lead to a two state solution do not exist, measures which differentiate between Israel and the West Bank are important in preserving the two state solution.